This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five...(展开全部)

This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five...(展开全部)

Contemporary Singapore is simultaneously a small postcolonial multicultural nation state and a cosmopolitan global city. To manage fundamental contradictions, the state takes the lead in authoring the national narrative. This is partly an internal process of nation building, but it is also achieved through more commercially motivated and outward facing efforts at nation and cit...(展开全部)

《Designing the Brand Experience》是一本汇聚全球品牌设计个案和创作理念。本书以商业性、实践性、案例性为基点，结合餐饮、服务、科技、交通、生活用品等领域，精选100多个具代表性的项目，从品牌定位、视觉设计、形象深化推广策略等方面，将设计方案与品牌理念相结合，叙述新兴品牌在市场经济中吸引眼球，以及经典品牌在竞争中长盛不衰的奥秘。

《Designing the Brand Experience》是一本汇聚全球品牌设计个案和创作理念。本书以商业性、实践性、案例性为基点，结合餐饮、服务、科技、交通、生活用品等领域，精选100多个具代表性的项目，从品牌定位、视觉设计、形象深化推广策略等方面，将设计方案与品牌理念相结合，叙述新兴品牌在市场经济中吸引眼球，以及经典品牌在竞争中长盛不衰的奥秘。

Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand...(展开全部)

Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand...(展开全部)

故事的男主角尚馬克做了一個夢：他擔心著香黛兒並到處尋找她的身影，後來終於在某條街道看見她，等到追上並叫住她時，卻發現回頭的是位長相陌生的女子，被嚇到的尚馬克，很確定她就是香黛兒，他只能緊緊的將她在懷裡，希望藉著叫喚她的名字，喚回原本的容貌……

故事的男主角尚馬克做了一個夢：他擔心著香黛兒並到處尋找她的身影，後來終於在某條街道看見她，等到追上並叫住她時，卻發現回頭的是位長相陌生的女子，被嚇到的尚馬克，很確定她就是香黛兒，他只能緊緊的將她在懷裡，希望藉著叫喚她的名字，喚回原本的容貌……

Features a foreword by John Maxwell and afterword from Steven R. Covey. Have you ever thought about the connection between knowing who you are and success? Identity can serve as your greatest asset. Enduringly successful people know who they are, are clear about what matters to them, have established powerful identities, and create value in the world. In this book, the process ...(展开全部)